Business partners Rickie Dee and James Rigden, owners of Superette, discovered Vend while searching for a comprehensive, modern, and integrated e-commerce system for their web store.
Point-of-sale for Mac.
Back then, they were using an old Windows-based point-of-sale system: “It was a good system,” says Rickie Dee, “but it took so much time every day to manually update online sales into our point-of-sale. We had to employ a full-time inventory person just to manage it.”
“To be self sufficient and know you weren't gonna be hit with a huge chargeable support bill each month was a welcome change... plus the staff loved it!”
James Rigden Co-founder, Superette
James explains, “I was really keen on Magento for our web store, and wanted to upgrade to it from our existing e-commerce platform.”
After a couple of expensive false starts, and unnecessary hardware purchases through established point-of-sale providers, James explored options that could work with their existing Mac computers: “We all use and love Macs, so I thought, ‘why can’t we use them for our point-of-sale, too?’”
After a bit of research, and some word-of-mouth advice, James found Vend.
Easy setup, flexible and great support.
“After the problems we went though in the previous twelve months, Vend was a breeze. Having help-desk reply virtually instantly to any problem we encountered was a great change to what we had become accustomed.”
Superette launched Vend to coincide with a new season and fresh inventory. There was staff training and new processes to work through but, overall, the learning curve for the adoption of a new, multi-location business platform was remarkably easy, which made for a smooth transition.
Your staff will love you.
“This biggest reservation from staff was uncertainty about how a web product could perform as a stable, reliable point-of-sale, which was quickly overcome once they began using it.”
And with new features being released every few weeks, James & Rickie have been able to contribute valuable feedback from the shop floor toward product development, helping Vend grow to meet their, and other customers’ business needs.
James says that he often gets phone calls and emails from other retailers, keen to hear his experience and feedback about Vend - a recommendation he is only too happy to offer.
Company Snapshot
James Rigden and Rickie Dee started Superette at age nineteen, with a shoestring budget, a collection of fashion, artwork and accessories they sourced from Australia, and a lot of youthful energy.
In the nine years since, Superette has grown into an iconic New Zealand fashion brand, employing twenty-five people across two cities, three stores and a head office.
Superette use Vend in all their retail stores, and it is also integrated into their online store.





