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Benjamin Barker

Benjamin Barker is a menswear retailer with brick and mortar presences in Australia and Singapore.

A “purveyor of heritage-inspired, smart-casual bespoke apparel” with 12 brick and mortar locations across Australia and Singapore and a worldwide ecommerce presence through Shopify.

www.benjaminbarker.com.au

At a glance

Benjamin Barker uses Vend and MailChimp to keep customers informed, engaged, and coming back.

Using Vend, Benjamin Barker is able to:

Increase foot traffic to its 2 Australian locations.

Capture customer data for targeted marketing.

Make smarter decisions thanks to real-time reporting and data.

The Challenge

The team at Benjamin Barker were looking for a system to launch their Australian stores.

Menswear retailer Benjamin Barker crafts quality products designed to “empower people to dress well, live better, and do more.” To launch their Australian brick and mortar locations, they wanted a POS that was user-friendly, as well as easy to learn and operate on a daily basis.

They were also looking for a solution with reporting capabilities that would allow them a comprehensive overview of business performance — and that would give them the data they needed to make smarter decisions and to forecast more accurately.

“We chose Vend for the user-friendly interface and easy installation.”

Gazel Goh, Employee at Benjamin Barker

The solution

Benjamin Barker ultimately decided on Vend as their POS — choosing it over other solutions because of its ease-of-use and reporting features.

The team at Benjamin Barker concluded their search by choosing Vend.

The system’s intuitive design, customer features, and reporting capabilities fit precisely with what Benjamin Barker needed, and Vend’s easy installation made the decision that much simpler.

Now, the menswear retailer uses Vend to get an in-depth look at the day-to-day functioning of the business and then takes advantage of those data and analytics to make smarter decisions about inventory and customer management.

In addition to using Vend on Mac in their stores, Benjamin Barker uses Tyro (integrated with Vend) for quick and seamless payments, MailChimp for email marketing, and Xero for accounting.

They also run their ecommerce store, through which they sell to the entire world, using the Vend-Shopify integration.

“Vend allows us to generate reports that give us a more detailed look at our daily operations, as well as the information we need to forecast better.”

Gazel Goh, Employee at Benjamin Barker

The results

Increased foot traffic to their Australian brick and mortar stores, the ability to target marketing to customers, and smarter decision-making thanks to Vend Reporting.

With Vend as their POS, Benjamin Barker is able to easily manage its ecommerce store and its 2 brick and mortar locations in Australia.

The retailer uses Vend Reporting to generate detailed reports on the functioning and operations of the business. The information they get from these reports in turn allows them to make data-driven decisions to grow their business.

Benjamin Barker also uses Vend’s customer management features to painlessly gather customer data. Once they’ve captured this information in-store, they use MailChimp to develop targeted email marketing campaigns — which have allowed them to increase foot traffic and stay in touch with their regular customers.

“We’d recommend Vend for businesses looking for a system with a friendly interface and decent reporting.”

Gazel Goh, Employee at Benjamin Barker

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