Zanerobe chose Vend and Tyro to create a fast-paced retail environment
Watch ZANEROBE'S story
Fashion
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Multi-store
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AU
Australia
Zanerobe is a progressive streetwear brand that’s designed in Sydney, Australia and sold by over 300 stockists globally.
An influential brand in the men’s fashion space, they have two brick and mortar locations in Sydney using an integrated system of Vend POS and Tyro EFTPOS.
zanerobe.comAt a Glance
100% customer data captured against sales.
Using Vend and Tyro, Zanerobe is able to:
The Challenge
Menswear retailer Zanerobe needed a point of sale system with integrated payments that offered performance, reliability and a streamlined customer experience to keep up with their large inventory and high foot traffic.
Zanerobe started as a wager between friends, and grew into an innovative streetwear brand with an international footprint. Since Leith Testoni and Jonathon Yeo launched the first collection in 2002, the brand has expanded through Australia (General Pants and David Jones are stockists) and also the international scene (with over 300 stockists including Hypebeast, Urban Outfitters and Nordstrom in the U.S.). Zanerobe has gathered a huge following thanks to the style, quality, and mix of fashion and core essentials that they offer.
Zanerobe likes to be where their customers are. They’ve been agile with their Sydney retail locations through the years - from Rosebery to Bondi Junction and now Drummoyne. They’ve also run seasonal pop-up warehouse/sample sales.
Zanerobe’s inventory also grew over the years, with the addition of a sportswear collection called ZanerobeREC, crossover collaborations, and limited edition products.
All of this meant Hugh Burke, Zanerobe’s Retail Manager, was looking for the one point of sale system that could handle all of his challenges: managing inventory between permanent stores and pop-ups, providing staff a system that’s easy to use and high-performing, ensuring a smooth customer checkout, and capturing customer details so that Zanerobe can engage with customers and bring them back in store.
“Being in a fast-paced work environment you always need the most reliable system to allow the most streamlined experience for customers. Vend and Tyro provide this.”
Hugh Burke, Retail Manager at Zanerobe
The Solution
Zanerobe chose Vend for its performance, seamless integration with EFTPOS provider Tyro, and its ability to scale up and down.
For a busy retailer like Zanerobe, it was a huge plus to have a reliable point of sale system like Vend integrated with Tyro’s EFTPOS terminals. “When we have lines out the door, we need a system that’s going to be able to handle the pressure,” says Hugh. “The integration between Vend and Tyro is flawless and can really handle the busy times.”
Zanerobe staff also needed a system that’s easy to use in a busy environment. “Our staff demand a lot out of our systems. Whether it be searching for a product in stock, returning or exchanging items or constantly putting through sales, they need a simple but effective system,” says Hugh. “When we have new staff they’ve been able to pick up the system quickly and are happy using Vend and Tyro.”
Having run pop-ups and warehouse sales a few times over the years, Zanerobe were also impressed with how easy it is to add registers and scale up and down as necessary using Vend.
“Being a company that likes to have pop-up stores where our customers are, we can take Vend and Tyro with us and set them up efficiently and quickly in a small amount of time.”
Hugh Burke, Retail Manager at Zanerobe
Zanerobe brings their solution together with the best in retail
The Results
100% customer data captured against sales, a hugely successful pop-up set up quickly and run efficiently, and a streamlined customer experience even when it gets busy.
Leveraging Vend’s inventory management features, Hugh saves precious time that he used to spend on admin. “Vend’s made this process flawless. Now, scanning in stock, entering orders, transferring stock from store to store, and tracking our inventory is as simple as it could be...I can focus on what’s important.”
Zanerobe captures customer data against every sale with Vend’s email receipt option. Not only do they cut out the costs of receipt rolls, the move to digital receipts meant Zanerobe could build their mailing list. “Our mailing list has grown exponentially since we start using this feature,” says Hugh. “It’s huge to be able to create all these customer profiles and connect with them after they’ve left the store.”
And the kicker? Vend and Tyro’s world-class support team. “The support team at Vend and Tyro are only ever a phone call away. If we ever have any questions, they’re there for us.”
“Vend and Tyro have allowed us to grow our business - and I definitely recommend them if you’re looking to grow your own.”
Hugh Burke, Retail Manager at Zanerobe
