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nikkinmichaels Archive

7 Ways to Create Effective Brand-Activation Events That Drive In-Store Traffic and Foster Social Engagement

Customer Experience , Events , Retail Tips & Trends Nikki Michaels • August 17, 2017 •
This is a guest post written for Vend by Museum Hack. Brand-activation events (sometimes called experiential marketing) have …

Work from Phone: 5 Ways to Use Your Mobile Device to Run Your Retail Business

Retail Tips & Trends , Technology & Omnichannel Nikki Michaels • August 8, 2017 •
Mobile technology has revolutionized the way modern society does business and permanently changed the retail landscape. This innovative …

Vender of the Week: The Road Stall

Success Stories Nikki Michaels • July 31, 2017 •
Melbourne flower shop The Road Stall has been in business since 1971, when Belinda McDermott’s father Hans opened …

5 Tips to Help Retail Employees Stay on Top of Inventory

Inventory Management , Retail Tips & Trends , Staffing & Store Management Nikki Michaels • July 25, 2017 •
Inventory management can be a huge pain for retailers. Staying on top of stock levels, performing regular inventory …

Vender of the Week: Vapouriz

Success Stories Nikki Michaels • July 24, 2017 •
Since its founding in 2011, Vapouriz has become one of the biggest independently owned vape brands in the …

Vender of the Week: Papersmiths

Success Stories Nikki Michaels • July 17, 2017 •
Papersmiths co-founders Sidonie Warren and Kyle Clarke didn’t set out to open a stationery business. Instead, it happened …

6 Retail Books You Need to Read

Retail Tips & Trends Nikki Michaels • July 13, 2017 •
Helpful and informative retail books abound everywhere you look these days. This kind of educational wealth is, of …

Vender of the Week: Isle of Skye Candle Company

Success Stories Nikki Michaels • July 4, 2017 •
Over 11 years of business, founder James Robertson has taken Isle of Skye Candle Company from humble beginnings …

Vender of the Week: Hop Burns & Black

Success Stories Nikki Michaels • June 26, 2017 •
If you’re a fan of craft beer, hot sauce, or vinyl, South London-based retailer Hop Burns & Black …

How to Create a Retail Content Marketing Strategy That’ll Help You Succeed

Retail Tips & Trends Nikki Michaels • June 22, 2017 •
In today’s hyper-saturated retail and media landscapes, it’s essential to stand out from the crowd and from your …
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