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Sales & Marketing Archive

A Primer on Beacons in Retail: What They Are and How to Decide If They’re Right for You

Retail Tips & Trends , Sales & Marketing , Technology & Omnichannel Francesca Nicasio • September 23, 2014 •
The retail world has been buzzing about beacons for quite some time now, and while plenty of major …

6 Keys to Staying Top of Mind This Holiday Season

Retail Tips & Trends , Sales & Marketing Francesca Nicasio • September 16, 2014 •
Unless you’ve been doing business under a rock these past few years, you’re likely aware that the holidays …

4 Crucial Questions Every Retailer Must Ask When Preparing for the Holidays

Customer Experience , Retail Tips & Trends , Sales & Marketing Francesca Nicasio • September 2, 2014 •
It’s September once again, and for many retailers, this only means one thing: time to gear up for …

How to Decode What Your Customers AREN’T Saying

Customer Experience , Retail Tips & Trends , Sales & Marketing Francesca Nicasio • August 5, 2014 •
Relating to your customers isn’t just about taking note of what they’re saying. With non-verbal cues making up …

5 Things You Need to Know About Back-to-School Shoppers in 2014

Customer Experience , Retail Tips & Trends , Sales & Marketing Francesca Nicasio • July 22, 2014 •
September may be several weeks away, but it’s high time for retailers to prep for the back-to-school shopping …

5 Easy Ways to Enhance Your Mobile Store Locator and Increase Foot Traffic

Retail Tips & Trends , Sales & Marketing , Technology & Omnichannel Francesca Nicasio • July 8, 2014 •
Picture this: A customer—let’s call her Amanda—is browsing the mobile site of an apparel retailer and finds a …

Beyond Offers: 6 Types of Emails Customers Love Getting

Customer Experience , Retail Tips & Trends , Sales & Marketing Francesca Nicasio • June 24, 2014 •
Last week, we talked about how retailers can get started with email marketing. We discussed the best ways …

Retail Perception Gaps: What You Think Your Customers Want vs. What They Actually Want

Customer Experience , Retail Tips & Trends , Sales & Marketing Francesca Nicasio • May 13, 2014 •
How well do you know your customers? If you were given a pop quiz about what makes them …

10 Ways to Achieve Retail Success This Mother’s Day

Retail Tips & Trends , Sales & Marketing Francesca Nicasio • May 6, 2014 •
Mother’s Day is right around the corner, and with total spending estimated to reach $19.9 billion in 2014, …

The Ultimate Retailer’s Guide to Selling, Growing and Marketing on Instagram

Retail Tips & Trends , Sales & Marketing , Technology & Omnichannel Francesca Nicasio • March 25, 2014 •
If you’re thinking of getting into Instagram, or if your business is already on it, but you’re looking …
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