Sometimes the most subtle improvements convert browsers into a buyers.
Take social proof, for instance (i.e. customer reviews, testimonials, and endorsements). Social proof shows potential customers how much your existing customers like and trust you, and can dramatically improve conversion rates. According to Econsultancy, simply having reviews on your site will increase your number of sales by 18%.* Which is seriously awesome.
So I don’t think any more introduction is necessary. We’d like you to meet Vend’s latest add-on partner, Yotpo.
What is Yotpo?
Yotpo makes it easy for you to get lots of customer reviews from every channel, and share them widely – for free!
Generate lots of customer reviews.
Yotpo will automatically email your customers to request a review. Customers can complete the review simply by replying to the email – which dramatically increases review numbers. You can completely customise the design, content and timing of the email, too.
Yotpo integrates with Vend so this process is completely automated. All you need to do is carry on with business as usual (i.e. making sales and collecting emails for your amazing customer database) and Yotpo will garner reviews and even determine the credibility of the reviewer.
Increase your reach.
Yotpo makes it easy to publish reviews directly to Facebook and Twitter, so all of your community can witness how awesome you are. Which is never a bad thing!
Improve your SEO.
Google and other search engines really love user-generated content and rank it very highly. Plus, Yotpo publishes your reviews as static HTML, which makes them super “crawlable” and will help improve your site ranking.
Why get online & in-store customer reviews?
Online reviews won’t just drive online purchases. They can improve sales in-store, too. According to People Claim, 92.5% of shoppers say they research products online before buying them in a store.
And reviews of an in-store shopper’s experience will improve online shopper’s trust. It may even compel them to visit you and make a purchase in person.
Read about BodyFX, a real-life Vend + Yotpo user who’ve had some really amazing results from the integration, including:
- 50% review email open rate
- 10-30% reviews rate
- including 8.9% of in-store shoppers
- 4500 fresh visits to their online store from reviews on social media
Getting started with Yotpo is super easy, takes mere minutes, and it’s free!
…I know. We love you, too.
About Tara Benedict
A former retailer (and unabashed nerd) who daydreamed about integrated POS software, Tara now delightedly recruits, promotes, and enables Vend's wonderful channel of add-ons and partners. An ardent sharer of Vend news and events, connect with Tara on Twitter, LinkedIn or Google+ and never miss an opportunity to meet up with the affable Vend team.