Getting social with friends of Vend

At Vend, we love to hear how our retailers are able to create a gathering place for not only their data, but also their customers.

Last night, Vend welcomed several of our customers, partners and friends to our San Francisco office to further explore how we use social media to connect with our existing and future customers.

In a room full of experience and industry insights, we explored some of the questions and processes related to social media.   You can find the full discussion on twitter under the hashtag #VendSocial.

Catherine Walker, Community Manager at Xero, fielded one of the primary questions we all ask:   With so many choices, how do you determine which platform to use?  Walker explained the need to be where your customers are; the end user drives your presence and choice.

Raising the question of balancing audience needs, Aish Fenton, co-founder of vWork App, shared with us his experience of listening to what information existing customers seek, what attracts new customers and how to maintain a personal side to your message.

Our friends at Taylor Stitch shared how they use multiple platforms to announce new releases of their shirts, monitor customer satisfaction, and gave many of us a first look at Instagram as a method of sharing photos.

Joining us from Shift Communications, Jennifer Usher and Jenna Broughton, discussed with us the importance of employees embracing the social media platforms used by the company and engaging in conversations with customers.

Feeling a bit overwhelmed?  Can’t seem to follow the conversation?  We met talkwheel, and saw how it can bring online interaction and engagement full circle.

Ending our evening with a forward looking question, was Jamie Sutherland, President, US Operations for Xero.   He asked, “What is the next ‘twitter’ or the next big social media platform?”  We ask you the same.   What do you think?   How will we engage with our customers 5 years from now?


About Tara Benedict

A former retailer (and unabashed nerd) who daydreamed about integrated POS software, Tara now delightedly recruits, promotes, and enables Vend's wonderful channel of add-ons and partners. An ardent sharer of Vend news and events, connect with Tara on Twitter, LinkedIn or Google+ and never miss an opportunity to meet up with the affable Vend team.