In the increasingly competitive world of retail, there is little room for guesswork. If you’re investing resources in sales initiatives, new hires, and other business decisions, you need to be positive (or at least, as sure as you can be) that you’re making the right move. One way to do this is to rely on data.
Numbers don’t lie. If you know how to collect and harness data in your business, you’re on your way to higher sales, increased store efficiency, and happier customers.
In the infographic below, we share tips and examples on how retailers are using data and insights in their businesses. Check it out and start taking the steps to be more data-centric.
Wise up on retail analytics
Attend our next webinar for a more in-depth look at using retail data and analytics. Join Shelley E. Kohan of RetailNext as she discusses how retailers can apply analytics across a broad range of functions — including marketing, operations and loss prevention — to understand customers better and improve their shopping journeys.
Attendees will leave with an understanding of:
- Today’s emerging retail trends
- Enabling technologies for analyzing shoppers and their behaviors
- Actionable insights for delivering an optimal shopping experience.
Got questions about retail data and analytics techniques? Just send them into firstname.lastname@example.org and we’ll get to them at the webinar.
About Francesca Nicasio
Francesca Nicasio is Vend's Retail Expert and Content Strategist. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. She's also the author of Retail Survival of the Fittest, a free eBook to help retailers future-proof their stores. Connect with her on LinkedIn, Twitter, or Google+.