NRF 2018: See the Amazing Retail Machine in action!



With over 600 exhibitors, 18,000 retailers and 35,000 attendees from 95 countries, NRF truly is Retail’s BIG Show. We’re there there debuting something pretty special – The Amazing Retail Machine — and we’re giving away an iPhone X to celebrate. Check out the video above of the real machine in action at our booth at NRF! 

Come to booth 2745 to see how the best of retail comes together with a quirky chain-reaction machine designed by Kinetic Artist Joseph Herscher, in the original Rube Goldberg style. The Amazing Retail Machine will show how Vend, Vantiv and Star Micronics power the modern retail transaction.

Joseph Herscher’s videos have been viewed by over 30 million people online. He has built a page turner, watered plants on Sesame Street, and been featured in the New York Times. This is his first installation at NRF and you won’t want to miss it!

So how can you go into the draw to win an iPhone X? Drop by booth 2745 to see the amazing retail machine in action then post about your visit on Twitter and tag it with #nrf2018 & #amazingretail for your chance to win. Or, Tweet the video here and tag it with the same hashtags.  *T&Cs apply. 

What: NRF, Retail’s BIG Show
When: Jan 14-16, 2017
Where: Booth 2745, Jacob K Javits Convention Center, NYC (map)

Want to catch up at the show?

We’ll be at Booth 2745 during expo hours – but if you’d like to set up some specific time to chat just email We’re all really looking forward to meeting you.


Vaughan Rowsell – Vend Founder and Chief Product Officer




Butch Langlois – Vend Country Manager, North America




Pierre Emmanuel Perruchot de La Bussière – General Manager, Channel




Kelly Jewison – Business Development Manager, Strategic Partnerships




Sean Buckley – Business Development Manager




Nicola Fahy – Marketing Manager, North America



*Competition terms and conditions – The winner of the iPhone X competition will be decided by random draw on 18th January 2018. The winner will be notified via direct message on their social media account. To be eligible for the prize, entrants must post about their experience seeing the Amazing Retail Machine at Booth 2745 at NRF 2018, OR Retweet Vend’s own Tweet showing the Amazing Retail Machine in action, or Tweet the Amazing Retail Machine video, on Twitter, and tag their post with #nrf2018 and #amazingretail. Only entrants attending NRF 2018 are eligible to win. 

About Kate Webby

Kate is the guardian of communications at Vend. Her love of retail began with ice cream (selling it at music festivals), jewellery (selling it in department stores), and badly made coffee (serving it in cafes). Having lived and worked for technology companies across the oceans, Kate loves sharing Vend's story and the success of its amazing customers around the world.