Happy 2015, Venders! We hope the next twelve months will bring you a ton of #RetailSuccess.
To help you start the year strong, we’re taking a quick look back at last year to shed light on some of the articles that resonated most with retailers like you. Below is a compilation of Vend’s top 10 posts for 2014, and it’s packed with actionable articles on everything from shopper psychology and pricing tactics to retail technology and pop-up stores.
How much money do consumers spend on impulse buys? Do they make more spur-of-the-moment purchases in brick-and-mortar stores or online? And, most important, what can merchants do to encourage them? This post answers all these questions and more. It also shares tips, examples, and even photos of impulse buy tactics that you can implement in your store.
Sometimes, the right words of encouragement can make all the difference. That’s why we’ve put together a post filled with inspiring quotes from some of the world’s best retailers. Check out what they have to say, and let their words motivate you to run your store better.
Shopping is a visual activity. Ninety-three percent of consumers place appearance above other factors when making a purchase, which is why retailers have to be mindful when it comes to how they present their merchandise and their store. If you’re looking to do just that, then be sure to read this post. It offers advice on how you can use colors and shapes to make your shop and products more attractive.
For this post, we sought insights from tech expert David Strom on how merchants can leverage foot traffic data to improve their store’s performance. David shares a ton of info, including the top five data points every retailer must collect, examples of stores that use foot traffic data, and what solutions merchants should check out if they want to analyze in-store traffic.
Looking to revamp the look and feel of your store for 2015? Then this post will come in handy. It talks about the key things that you should focus on to create an effective store layout, including your floor plan, the direction of traffic, employee behavior, and non-visual store components.
Pricing is a trickybut critical aspect of retailing. There’s no one-size-fits-all strategy for every product or merchant, which is why you really have to closely examine your merchandise and customers to figure out your pricing sweet spot. This post helps you do just that by shedding light on the questions you should be asking when setting prices, as well as the tactics you could implement to entice and convert more customers.
Keeping your staff happy and motivated is an important pillar of retail success. This year, see to it that your employees perform at their best by implementing these five research-backed strategies to boost staff morale, increase productivity, and drive sales.
Looking to set up a pop-up store but feel like you don’t have much of a budget to pull it off? Fret not. This article has ten effective ways to help you save money on your pop-up venture. From determining the right type of shop to finding sponsorships and implementing DIY marketing, this post is bound to give you some ideas.
If you’re planning to hire more people this year, be sure to bookmark this article. It’s packed with actionable, retail-centric pointers on how you can find, interview, and hire the right employees. We share tips on how to attract top talent, how to interview them correctly, and what you can do make the process as efficient as possible.
If you want to learn more about the awesome world of pop-up stores, this infographic is a good place to start. It gives you a visual look at the most interesting facts and stats surrounding pop-up stores and offers ideas that you can implement if you ever decide to set up one for your business.
About Francesca Nicasio
Francesca Nicasio is Vend's Retail Expert and Content Strategist. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. She's also the author of Retail Survival of the Fittest, a free eBook to help retailers future-proof their stores. Connect with her on LinkedIn, Twitter, or Google+.