Surface 2 Air Founder on Adventure, Dedication and Work-Life Blend

My name is Angelo Couchman and I’m the owner of Surface 2 Air Sports. Ten years ago I was working a job I did not like very much. In fact, I used to dread going to work Monday morning.


So I decided to take a year off traveling, hoping my love for the sea/outdoors would help me enjoy life a little more. I went to New Zealand snowboarding for the season and after that to Australia to Kitesurf for 9 months.

Article by Angelo Couchman, owner and founder of

This was a life changer for me. I knew I never wanted to work in an office again in my life. I got back to the UK and started to teach kitesurfing at my local beaches. This was at a time when nobody had even head of kitesurfing, let alone seen it. So it was very slow – but I didn’t mind. I loved it. After a hard year people were coming from all over the UK to learn this amazing extreme sport and things started to pick up.


I decided it was time to open a store – and that proved to be the best decision of my life. The company, now called Surface 2 Air Sports, is rider-owned and rider-run. We are the largest kitesurfing equipment re-seller in Europe, and I guarantee that without being on the mountains or in the water regularly, myself and my team would not have the drive and passion to what we do, at the level we do it.

Keeping fit and enjoying our passions are a huge part of our business success.

Work-Life Blend

Work is life and lifestyle can’t be separated from either.  As I write this I’m on a plane on my way to a European snowboard test, where I will spend the next 7 days testing some of the best snowboarding equipment in the world! Now you tell me, is that a good job? I blend my life with my hard work and the result is a lot of fun.

In the summer I spend at least 5 days a week on the water wakeboarding and kitesurfing. Again, out on the water keeping fit and maintaining a healthy outlook on life. I’m running my own extreme sports business and I’m living the dream. Well, my dream. It’s up to you to find and follow yours!

Vend helps me to get more time on the mountain or water than ever before, as I can work from the beach or anywhere. I can do anything I need via the cloud and not have to head back to the shop to do that last minute stock check when I have a customer on the beach ask me if I have a certain item available.

So I would like to say thanks to the Vend developers, as you’ve got me those extra hours on the water having fun and keeping fit.

About Sim Ahmed

Sim was a writer and technology journalist in a former life, before coming on board at Vend to help us communicate with our amazing community of retailers, partners and developers. Feel free to get in touch with Sim on Twitter, LinkedIn, and Google+.