A pop-up store provides opportunity for both established and new retailers to grow a brand from online to brick-and-mortar, and collectively support small business communities. In other words, short-term commercial real estate is the way of the future for independent retail and one Toronto organisation, Vacantful is helping small business growth.
Vacantful, runs The Everyday, a collective pop-up that provides retailers in Toronto with a shared space to showcase their products – a concept created by Ghazaleh Etezal who recognised the power of the pop-up for independent retailers and wanted to assure the survival of small business in central Toronto. Chances are you will have already read about the work she’s doing with Vacantful, but if you haven’t, she’s one person to watch this year.
Founded in 2014, Vacantful grew as a way of bringing vacant commercials spaces alive with a base of affiliates consisting primarily of independent retail businesses, start-ups, artisans, artists and community organisations. Since then The Everyday, a shared pop-up retail space, has evolved.
We here at Vend have teamed up as the point-of-sale solution powering-up The Everyday with our mobile POS solution that runs on iPad, Mac and PC. Running from June 5 until July 5, there’s over 40 vendors selling everything from clothes to jewelery, homeware, art, crafts and furniture.
“The Everyday provides opportunity where there is a need and the more opportunities we can make together, the more consumers will shift their buying habits and support local business,” says Ghazaleh, Founder and CEO of Vacantful.
Vacantful’s team of designers have curated a variety of products from the 40 vendors taking part and will be manning the shop themselves, giving the vendors the freedom to focus on other areas of their business.
If you’re in the area, grab a bunch of friends and go check it out!
All the details you need to know about The Everyday:
What: The Everyday from Vacantful, powered by Vend
When: June 5 – July 5
Operating hours: Monday – Saturday: 12pm to 8pm Sunday: 10am to 6pm
Where: 1516 Queen West, Parkdale (map)
Follow the conversations: #TheEveryDayPopUp
About Cath Carlsen
Cath is Vend's Events and Sponsorship manager, and also our resident adventurer. Before joining Vend, Cath lived a sea worthy life on Super Yachts traveling the world and avoiding sea sickness. After retiring from the high seas she went back into the advertising game. She's a passionate party planner, surfer and loves to give plenty of banter. You can connect with Cath on Twitter, LinkedIn, or Google +.