Happy New Year, Venders and retailers!
As you know, everyone at Vend is constantly cheering retailers on and we want nothing more than for you to be successful. And part of doing that means giving you informative content with tips and pointers you can (hopefully) put to good use.
In line with that, we thought it’d be a great idea to look back at some of the Vend blog’s greatest hits in 2019. We rounded up our top 10 most-read posts of the year and compiled them in one handy spot.
If you’re looking to kick off strong in 2020, we highly suggest you add these to your reading list!
Whether you’re an aspiring retailer who wants to set up shop for the first-time or a seasoned merchant who wants to add a new spin to their business, this post is bound to stir up your creative juices! We’ve hand-picked 34 promising retail business ideas that you could start or add to your existing offerings. Check it out!
Regardless of what year it is, good customer service never goes out of style. It’s no wonder that our 2nd most popular post of the year is are our post on serving shoppers better. This particular article doesn’t just give you a rundown of customer service tips, it also offers examples of actual retailers that are doing an amazing job in delighting today’s consumers. Have a look and see if you can emulate them in your biz.
If you’re an inventory-based retailer, then you know how important it is to conduct physical stock-takes. It’s a tedious task, but someone has to do it. And in order to be successful, it’s a job that needs to be undertaken regularly. To help you do just that, we came up with a practical guide to physical inventory counts.
Promotions will continue to be an essential component in retail marketing in 2020 and beyond. But not all promos are created equal, and the right offer depends on the retailer, the product, and the customer. It’s not always easy to navigate the ins and outs of retail promotions, which is why we created this nifty article that talks about the various types of promotions you could implement — and how to decide which one is right for you.
In an age when consumers can buy pretty much anything they want with the tap of a finger, brick-and-mortar retail stores need to work a lot harder to drive traffic and sales. This is where your in-store associates come in. Your front-line staff will play a critical role in engaging and converting your customers, and they need the right skills to successfully do that. This post offers an overview of what those skills are and how you can develop them in your team.
Make no mistake: the retailers that will win in 2020 are the ones that are able to provide rich and compelling experiences to in-store shoppers. And if you’re wondering how you can do just that, look no further than this post. It sheds light on the top 8 types of experiences that wow today’s customers, and offers examples of stores that are offering them.
Every retailer has been there: you order too many units of a product and are unable to sell all of them. What do you do with your surplus stock? Turns out, a whole lot. This article walks you through the ways that you can move excess inventory and provides expert-backed tips to market, sell, or unload surplus stock.
Generating massive sales is great and all, but if your margins are too tight — or worse, non-existent — then your business is doomed. That’s why improving profitability should be at the top of every retailer’s to-do list. In this article, we offer 10 tips to help you maintain a healthy bottom line. From elevating your brand and perceived value to streamlining your operations, you’ll find a handful of pointers that you can use to boost your profitability.
Handling difficult customers can be… well, difficult, which is why you should exercise care and caution when faced with not-so-pleasant shoppers. If you’re at a loss at how to do just that, this article has you covered. In it, you’ll find advice on diffusing situations and turning difficult customers into raving fans.
Ever wanted to throw an in-store event but not sure where to start? Then this article is a must-read. It’s packed with ideas and real-life examples of retail events done right. Check it out and see how you can put the pointers and examples to work in your own retail events in 2020 and beyond!
About Francesca Nicasio
Francesca Nicasio is Vend's Retail Expert and Content Strategist. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. She's also the author of Retail Survival of the Fittest, a free eBook to help retailers future-proof their stores. Connect with her on LinkedIn, Twitter, or Google+.