It’s one of the biggest events for fashion retailers in the UK — key trends, hot retail content, inspiring catwalk shows, social events are all in-store at MODA 2018.
Vend will be there, and we’ll be joining our partner, The British Independent Retailers Association for a panel discussion on how independents can use online tools to support your bricks and mortar business. If you’re heading along, we’d love to see you!
When: 6 August 2018 11.45 – 12.15
Where: NEC Birmingham, Catwalk Theatre, Hall 19
Join our Customer Success Manager, Luke Glackin, and a panel of retail experts to learn about the latest in retail technology in the fashion industry. We’ll share insights, and practical tips you can use to compete as an independent on today’s high street.
We caught up with Luke ahead of the show to get his thoughts on the UK retail landscape, read on to hear more!
What’s your background and what do you do at Vend?
I started my love of retail working part-time in in a local supermarket and carried this through post-University, to start my professional career as a Department Manager for Decathlon. It was during my time there, working across different departments and stores, that I got a real sense of the pace of change in retail and the importance that technology can play in supporting growth.
Today, I lead Vend’s Customer Success team, supporting our customers in Europe, Africa, and the Middle East. I’m really lucky that I get to work closely with retailers and learn how the UK’s independents are innovating their in-store and online experience.
What do you think UK independents are doing really well?
Telling their stories. Independent retailers have interesting, exciting and distinguishing stories to tell. From the origins of the business, through to product curation and in store and online experience, having a strong and present story tying all areas of the business together can really set you apart. Unique customer experiences can be built off a retailer simply telling their story and I see that independents across the UK who are doing this are thriving.
An example of an independent retailer who is doing this well is Papersmiths — a stationery retailer with stores in London, Bristol, and Brighton. Their story, starting with their founder Sidonie wanting to create a space to celebrate and inspire creative pursuits, is present in their physical stores. From their hand-selected stationary products and unique store design, through their people, who have a clear passion and love for the creative industry and through their online channels, where they speak to the importance of the creative industry and the products which they sell.
By having a strong story, Papersmiths are elevating their experience above the crowd and creating a more connected relationship with their customer. This level of connection is really unique and something that a big box retailer can’t replicate. As an independent, you have a unique story which, if used in the right way, can be a key driver for success.
Want to catch up at the show?
We’ll be at the event all day – if you’d like to set up some specific time to chat just email firstname.lastname@example.org.
Look forward to seeing you there!
About Zoe Ryan
Zoe leads Vend's marketing initiatives in Europe, Africa, and the Middle East. She began her career working in retail in fashion and cosmetic stores for seven years, before moving to the world of tech start-ups. Based in our London office, she's always on the lookout for inspiring retail stories, and works closely with key partners like Apple, PayPal and Xero.