Getting on the fast track to #retailsuccess is as important to us as it is for you. We’re pretty excited that Vend Retail Expert and Author, Francesca Nicasio will be launching her first e-book this month.
About the book.
Retail Survival of the Fittest: 7 Ways to Future-Proof Your Retail Store is a practical guide to modern-day retail success. Learn how to use mobile technology, big data, and other digital tools to improve your brick-and-mortar store and ensure that it is well-equipped to engage and convert today’s savvy shoppers.
From understanding consumers and boosting customer loyalty to leveraging data and implementing an omnichannel retail strategy, Retail Survival of the Fittest gives you need-to-know lessons on how to adapt to the new and increasingly competitive retail playing field.
In addition to providing insights and how-to tips, Retail Survival of the Fittest also introduces you to other successful merchants and shows you exactly what they do to thrive in the modern retail realm. Even better is that each chapter comes with a set of action steps to help you implement the tips discussed in the book and enable you to get started on future-proofing your store.
Join us to celebrate #retailsuccess at our very own book launch.
Hosted by our good friends and fellow Vend user, T-We Tea, we’re inviting you to an exclusive, intimate evening of information sharing and networking with other local retailers. Francesca will be sharing the inspiration behind her book and what to look out for in 2015.
Plus, we’re giving away signed, printed copies of Francesca’s book plus a few other goodies to set you up for the New Year.
All the event details:
When: 5.30 – 7.30 pm, Tuesday December 2nd
Who should attend? Retailers, store owners, store managers and any of your staff with an interest in achieving retail success.
Introducing the face behind the content.
Retail Expert and Author for Vend, Francesca Nicasio is constantly writing about trends, tips, and other things that can help retailers increase sales, serve customers better, and be more awesome overall. In addition to being a top retail author on LinkedIn, Francesca’s work has been published on several reputable sites, including Retail Customer Experience and Streetfight.
About Cath Carlsen
Cath is Vend's Events and Sponsorship manager, and also our resident adventurer. Before joining Vend, Cath lived a sea worthy life on Super Yachts traveling the world and avoiding sea sickness. After retiring from the high seas she went back into the advertising game. She's a passionate party planner, surfer and loves to give plenty of banter. You can connect with Cath on Twitter, LinkedIn, or Google +.