What: A specialized yoga & pilates fitness apparel store
Can you tell us a little bit about how you got started and what you’re all about?
yApparel is bringing to Dubai and it’s wider region something so many people have been hungry for. With limited options to choose from in the UAE and wider Middle East, yApparel was started to meet a growing need for specialized, best-in-class yoga and fitness apparel. We’ve got a range of prices and styles specifically for the booming local yoga, pilates, and overall health and fitness communities. And the response so far has been outstanding!
What’s your local community like?
Dubai is a cosmopolitan city comprised of a wonderful mix of nationalities and cultures. There’s a high standard of living in Dubai, so men and women have that bit of extra income to spend on themselves. Whether that’s for their health or for their wardrobe, the community like to make an effort to look and feel good. We’re able to cater to this diverse group by stocking over 10 different brands and a wide range of styles.
What brought you to Vend and how have you found it? Would you recommend Vend to retailers like you?
When yApparel started, we were a community-oriented small business and essentially a one man show. I needed a point-of-sale that I could take wherever I went to continually stay informed and manage my business. I would highly recommend Vend as an easy, practical, and all-inclusive tool for all kinds of retail businesses.
What does your passion come from for what you do?
There’s something super rewarding and inspiring about making people happy. Knowing that you can help women feel good inside and out by making them confident in their own skin is wonderful to be a part of — whether that’s through our community-building activities, or just slipping into an awesome new pair of leggings!
Do you have any advice for retailers that you wish you’d known?
Truth be told, it’s far from rocket science. With enough dedication, time and effort, anything is possible when it comes to having your own boutique. It becomes an extension of you and your team. So keep being passionate and persistent, and the rest will fall into place.
What’s your best retail tale?
Our best experiences are when we see customers walk into our store completely wide-eyed at the range of our collections. One customer came in and was in absolute awe, saying, “This place is a yoga heaven wonderland. I can’t believe I have all of these options!” And that’s what it’s all about for us. We love that we’ve given our local community access to some amazing brands only found abroad.
About Ashley Gilgrist
Ashley looks after product marketing at Vend — working hard to bring exciting product launches to retailers around the globe. When she’s not busy talking all-things-Vend, Ashley also has a love of tea, candle-crafting, binge-watching, and hiking the pointy peaks of New Zealand.