Who: H.O.P.E. Collective
Where: Sydney, Australia
Why we love H.O.P.E. Collective:
For Melinda Chiew, H.O.P.E. stands for Helping Others and Planet Earth – a mantra she’s used to drive her Fairtrade eco-ethical gift shop in Manly, Sydney. H.O.P.E provides customers with access to items which are kind to third-world producers and the environment, operating mostly online and at markets.
As the Christmas season approaches, H.O.P.E. is transforming itself into a pop up store, making brick-and-mortar affordable and workable by going in with other fair trade groups to share the rent and also shop hours. By working collectively with other similar groups and minimizing the outgoings, combined efforts from each collaborator mean marketing power, creativity, and events are amplified.
What’s involved with setting up your pop up store?
To prepare for the busy Christmas season, I have to take a good look at stock needs and do lots of negotiating with suppliers to make sure that I have adequate supplies but am not too short on cash flow.
What are your words of wisdom to new retailers?
Try to collaborate with other like-minded businesses and organisations who have the same target market. Can you market together? Can you share space/cost to attend a trade show or major event?
Do you have a tip for new Vend users?
The ability for Vend to work without internet access is a great bonus to reduce your costs at events, especially for markets and other outdoor events without electricity!
– Melinda Chiew, Founder and Director, H.O.P.E. Collective
We love finding out what cool new things our amazing Vend customers are doing. Have you got a great story to share about how you use Vend? Get in touch with Grace and be our next Vender of the Week!
About Grace O'Hara
Grace is a Marketing Assistant at Vend and helps make cool things happen behind the scenes. She enjoys talking to incredible Vend retailers from around the world and making the world a better place with her side projects. You can get in touch with Grace by email or connect with her on Google+.