Who: HyperLuxe Activewear
What: A family-owned activewear and lifestyle store
Where: North Beach, Perth, Western Australia
Hey Jenny, can you tell us a little bit about how you got started and what you’re all about?
HyperLuxe is a family-owned business run by myself and my two daughters, Cassie and Madi, in North Beach, Western Australia. As a family we lead a very active, healthy lifestyle and also love fashion. And this is how HyperLuxe began! We saw a void in the North Western suburbs of Perth, which were lacking an activewear store where customers could not only buy clothes for their workouts, but apparel which allowed them to join friends for coffee or run errands feeling casual, sporty and stylish.
We have a lifestyle aspect to our HyperLuxe clothing range that allows them to do just that. The lifestyle clothing ties in very nicely to compliment our activewear line, and has the ability to change your look completely from being sporty and active to stylishly casual.
What’s your local community like?
North Beach is a beautiful beachside suburb and we have lived in the area for over 19 years. Because of it’s popularity it was very difficult to find a brick & mortar space, but our love for the local community meant finding a physical selling location was really important to us. Our original shop space was obtained in September 2015 by door knocking, and within two months we were offered a much bigger space 100 metres down Flora Terrace. We’re surrounded by many other retail outlets and are not only proud to have them as our shop neighbours, but as our friends. North Beach is a very tight knit community. We all look out for one another and are happy to help each other where possible!
What brought you to Vend and how have you found it? Would you recommend Vend to retailers like you?
When setting up the HyperLuxe store, we really did our homework. We knew we wanted something easy to operate that was able to provide accurate, detailed reports and work in conjunction with our online store and accounts. We would definitely recommend Vend to other retailers, as it’s user friendly and provides everything that you could possibly need for retail sales!
What does your passion come from for what you do?
Our passion comes from our belief that you only have one life, so make the absolute most of it by treating your body right and exercising daily with a healthy, nutritious diet. The three of us girls have always been interested in everything to do with fashion, and feel it’s very important to be comfortable in what you’re wearing.
We love activewear because of it’s versatility. For example, a stylish crop top can be worn for a walk or run and then used when taking a dip to cool down afterward. Or the ever popular 7/8 leggings are great for a gym workout, as well as wearing while stand up paddle-boarding for that extra sun protection!
Do you have any advice for retailers that you wish you’d known?
We’ve been amazed by just how friendly, helpful and accommodating our customers and suppliers have been. When getting into retail, we’d been told some horror stories about difficult customers, delayed deliveries, and theft, but have to admit our experience so far has been an extremely positive one! So don’t be scared of the bad stuff when getting into retail, because if you’re passionate about what you do, it’s often outweighed by the good stuff.
What’s your best retail tale?
Providing great customer service is what brings us into work everyday. It’s so satisfying! A recent example of this is when a customer made a purchase and enjoyed the experience so much that they felt the need to express it. She posted a photo on Instagram of her new goods with the comment:
“Have found my new favourite shop @hyperluxe_. Service with a smile and they even have an online shop.”
These acts of kindness certainly make our day. HyperLuxe prides itself on being one of the best activewear stores in Perth, where people come into the store and take their time to browse our amazing products. We even have a lounge where you can ‘take five’ and watch the latest in the sporting world on our drop down television. HyperLuxe is more than just a store, it’s a place where you’ll instantly feel at home!
About Ashley Gilgrist
Ashley looks after product marketing at Vend — working hard to bring exciting product launches to retailers around the globe. When she’s not busy talking all-things-Vend, Ashley also has a love of tea, candle-crafting, binge-watching, and hiking the pointy peaks of New Zealand.