Vender of the Week: Macarons & More

Who: Macarons & More

Where: United Kingdom

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Can you tell us a little about how you got started and what you’re all about?

After reaching the final 3 in MasterChef UK, I left my work as a Paediatrician and set up Macarons & More in pursuit of my foodie dream. Initially I supplied just one local cafe, making macarons from home in rural Norfolk. By selling online to other cafes and restaurants the business grew, and in March 2013 we opened Macarons & More in Norwich City Centre’s historic Royal Arcade.

Last year, we opened a patisserie school. We’re now a team of 8 bakers and cake sellers who love making classic recipes, but with a twist – like banana split macarons, mojito babas, and salted caramel brownies!

What’s your local community like?

We may be a little biased, but Norwich is the best city in the world for shopping. It has the widest range of independent retailers in the UK. There’s a brilliant and supportive community of traders that supported us when we opened.

We’re based in a beautiful Art Nouveau arcade of independent shops at the foot of Norwich Castle. It’s idyllic. And although we’re in the city centre, our shop thrives just as much being considered a ‘neighbourhood bakery’. We sell plenty of macarons as gifts over holidays, and supply the office crowds with a pick-me-up to get them through the afternoon.

What brought you to Vend and how have you found it? Would you recommend Vend to retailers like you?

Using Vend makes us feel cool. I’m a 43 year old Dad and being able to wow the hipster youth of Norwich with our iPad running Vend is brilliant. When I was searching for a POS, I knew nothing about shops or registers. I chose Vend after trying it out, because it was so intuitive and easy to use. I would wholeheartedly recommend Vend to others and frequently do.

What does your passion come from for what you do?

I’m a science nerd at heart. I like correcting and perfecting things to get them just right, which suits patisserie and cake-making the details matter. From my time working as a doctor, I’ve grown to love providing a service and talking to people every day. Building a team of like-minded people who ‘get it’ has been hugely rewarding. Seeing them evolve and achieve is as satisfying as any other part of the business.

Do you have any advice for retailers that you wish you’d known?

  1. Keep things simple. I spend too long researching new ideas and combing through details when developing products and services. If it’s a good idea, then just get onto it and implement it. Refine the little things later on.
  2. A ‘word-of-mouth’ approach is not a marketing strategy. It’s taken years for us to properly spend time and money on marketing the business properly. It’s really hard to get on top of when starting out but it’s a must.

What’s your best retail tale?

We managed to wangle getting our macarons in all the artist dressing rooms at a BBC Radio 1 concert held last year in Norwich. The idea that Taylor Swift, Dave Grohl, and… Snoop Dogg might have tried our cakes will be something I will bore people about forever! #RockNRollCakes


Want to learn more about how Vend’s POS software is helping London retailers win? Get in touch with our London team today!

About Ashley Gilgrist

Ashley looks after product marketing at Vend — working hard to bring exciting product launches to retailers around the globe. When she’s not busy talking all-things-Vend, Ashley also has a love of tea, candle-crafting, binge-watching, and hiking the pointy peaks of New Zealand.