Brooklyn-based athleisure apparel retailer Solfire launched their brand a few years ago with the aim of creating a unique experience for the fitness community and connecting with like-minded, active individuals. The fitness retailer had the apparel part of it down, thanks to an obsession with quality products and a fierce dedication to working only with manufacturers who met their strict standards.
In their brick and mortar store, they installed a juice and smoothie bar and a “fitness oasis” — a space for clubs to meet and classes to exercise. But to really create that community they were after, Solfire needed a way to keep shoppers in the loop. First, the team put up a community board to showcase “all the studios, all the places people sweat, all of that within the area around our store.”
Then, Solfire turned to Vend and its customer features. Keep scrolling to read our interview with COO Philip Pavkov!
Tell us a bit about yourself and how you got started. What’s Solfire all about?
Solfire is an athleisure apparel company that lives at the intersection of style and performance for people with an active lifestyle. We are passionate about building a community for our customers. It goes beyond clothes — we want people to live full lives, and Solfire offers a place to do so while meeting with others who do the same.
What systems and/or technology were you using before you switched to Vend?
This is our first store. After extensive research, we found that Vend allowed us not only to get an easy start but to be able to scale with our growth.
What brought you to Vend? How have you found it? Would you recommend Vend to retailers like yourself?
Scalability was important, but also ease-of-use. I wanted our store ambassadors to be engaging people without having to be distracted by a cumbersome POS. Vend is easy to use — both front- and back-end.
What’s the setup like in your store? How do you use Vend?
At Solfire, we use Vend to really help build our community.
We use it to connect with our customers and get their information; as we go through the sales transaction, we just flip the iPad around and ask them for their details so we can stay in touch and keep them updated on what’s happening in-store and in the community.
What have been your biggest wins with Vend? How have we helped you succeed?
Being that we’re focused on our relationships with customers, Vend wins every time because it allows us to stay engaged with the person in front of us.
About Nikki Michaels
Nikki is Vend's content and copy wizard. American-born and Auckland-based, she's into reading (a lot), writing (obviously), and travelling (always).