Hello Venders and thanks for swinging by our latest This Week in Retail roundup! Today we have posts on improving your in-store behavior, enhancing the customer experience, reinventing brick-and-mortar, and more.
1. Are you prepared? – Retailers, “it’s time to try something new, to give yourself a much-needed kick in the pants!” says the team at Graff Retail. In their latest post, they’re encouraging merchants to be more observant and proactive with their behaviors in-store. Listen and watch how you (and your associates) interact with customers, then continuously find new ways to sell, coach, and lead.
2. Walmart debuts new mobile initiatives – Last week, Walmart gave the media a glimpse its new initiatives for its Sam’s Club division. Apparently, the retail giant is streamlining the order process for its Sam’s Club customers with the help of mobile. With the new mobile initiative, store associates are automatically notified when the customer crosses the geofence in the parking lot, allowing the store to cut down on wait time. Pretty cool, right?
3. Intelligent experiences: where CX meets tech – “Tech-enabled, intelligent experiences can deliver value beyond smiles with service,” writes Mike Wittenstein. In this post, he shares a great example of how retailers can leverage tech to create intelligent experiences for their customers. He also shares the factors that make up these experiences, so you can learn how to create them in your store.
4. Bricks and orders: re-inventing the store – Birchbox. Rent the Runway. Amazon. These are just a few examples of formerly online pureplays that are building flagship stores offline. But what is it exactly about physical retail that’s driving these stores towards brick-and-mortar? This post answers that by taking a closer look at “recreational retail” and by giving examples of what merchants are doing to enhance the brick-and-mortar experience.
5. Customer experience for the future: 5 keys – This insightful post sheds light on the five keys that would represent successful customer experience management in the future, namely: context, outside-in, patterns, collaboration, and momentum. The piece not only talks about what each of these concepts mean, but also why they’re essential to future success.
About Francesca Nicasio
Francesca Nicasio is Vend's Retail Expert and Content Strategist. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. She's also the author of Retail Survival of the Fittest, a free eBook to help retailers future-proof their stores. Connect with her on LinkedIn, Twitter, or Google+.