We’re on our way, Wellington! The Vend team will be hosting our first Retailers Meet-Up in the capital this July. If you’re a retailer looking to maximise your omnichannel presence and take away actionable tips to drive traffic and increase sales we’d love to see you!
Let’s start by saying that brick-and-mortar shopping isn’t dead, it’s just evolving. The tide is turning. No longer are online and in-store shopping seen as rivals competing for customer attention and spend. The future of successful retail lies in the two working together, to create a complete, ‘omnichannel’ customer experience. Simply put, omnichannel retailing is about understanding how multiple channels and devices are playing an increasingly important role in how your customers are discovering, researching, and purchasing products.
Shoppers these days are using multiple channels, and so should you. Our Marketing Manager, Emma Macfarlane, will be sharing her insights on the new way your customer is shopping and the importance of creating a seamless experience in-store, online and on-the-go.
Selling online is a key component of omnichannel retailing and doesn’t have to be at the expense of brick & mortar retail. Vend’s Head of Communications and fashion retailer, Simon Pound, shares his top tips to engage your customers and boost sales. Hear how you can easily ramp up your social presence to turn likes into dollars and start selling socially today.
See omnichannel in action
We’ll be sharing some great retailer success stories showing omnichannel in action around the globe. Come and hear how retailers like you are evolving and implementing new ways to keep on winning.
Connect with other retailers over a drink and bite to eat
Whether you have built an omnichannel retail strategy before or this is all completely new to you, we’d love to see you there! Our community meet-ups are focussed on bringing local retailers and experts together to discuss topics of shared interest and relevance.
There’ll be plenty of cold drinks and nibbles, interesting conversation and the chance to grab yourself a free copy of our eBook, ‘Retail Survival of the Fittest: 7 Ways to Future-Proof Your Retail Store’.
All the details (to put in your diary):
When: 6:00 for 6:30 – 8:00pm
Who should attend? All retail staff including store owners, managers and business partners.
Join the conversation using the hashtag #wlgretailersmeetup
About Tori Percy
Tori is Vend’s Field Marketing Coordinator and brings over ten years retail experience to her role. Tori has a passion for providing the ultimate customer experience, and when she’s not delighting retailers at Vend events, you’ll find her putting on parties for friends or spending all her wages on clothes!