Vend brand guidelines

These brand guidelines set out the rules for the use of the Vend logo mark, Vend word mark and related brand materials (“Vend Brand Assets”) by our partners, resellers and members of our experts and advisors network.

By using the Vend Brand Assets you agree to accept and abide by these guidelines. You further acknowledge that we own the Vend Brand Assets and have the authority to control your use of them as we see fit.

We’re pretty reasonable, but we do have a few rules in relation to your use of the Vend Brand Assets.

Logo colour options

Our Vend logo can be displayed in the following four colour variations.

Logo standard green

STANDARD GREEN LOGO

The standard green logo is the preferred format. To be used on light, solid colored backgrounds.

Logo watermark

WATERMARK LOGO

To be used as a watermark on white or light, solid coloured backgrounds.

Logo cut out white 2

WHITE LOGO

To be used on dark or multicolor backgrounds (i.e. photos or contrasting dark colours).

Size and space

It’s important that the Vend logo is always large enough to be legible and has space to breathe.

Logo spacing

MINIMUM CLEAR SPACE

Logo must have minimum clear space on all four sides. This space should equal the height of the ‘v’ in the logo.

Logo min size

MINIMUM SIZE

Logo minimum size for print is 15 mm x 8.5 mm.
Logo minimum size for web is 60px x 34px.

What not to do

You wouldn’t like to be stretched, crowded or washed out either.

Logo stretched 2

DON’T STRETCH THE LOGO

Keep the logo to the aspect ratio in the file.

Logo rotated 2

DON’T ROTATE THE LOGO

Keep the logo horizontal, in a landscape orientation.

Logo yellow 2

DON’T COLOR THE LOGO

You may only use logos as they are supplied.

Logo clear 2

DON’T CUT OUT THE TEXT

Do not cut the text out of the logo to show the background colour. The “Vend” text shouldn’t be edited from the colour supplied.

Logo contrast

DON’T LOSE THE LOGO

Choose a logo that will contrast with the background.

Logo effects 2

DON’T ADD EFFECTS

Just don’t. *shudder*

Brand Use Guidelines

  • Don’t use the Vend Brand Assets in any way which is likely to:
    • mislead or deceive the public, or
    • cause confusion, or
    • negatively impact on our reputation, or
    • cause harm, or
    • be considered illegal
  • Don’t use the Vend name as part of a company or trading name or domain name
  • Don’t use the Vend name as part of a social media account name or business page name such as Facebook URL or page name (eg facebook.com/vendexpert.uk/), Facebook username (eg facebook@vend.uk), Twitter URL or page name (eg twitter.com/venduk), Instagram URL or page name (eg instagram.com/venduk) or LinkedIn page name (eg Vend Expert UK).
  • Don’t try to register a trademark or domain name that includes the words ‘Vend’(or misspellings of it).
  • Don’t copy the look and feel of any of Vend’s Brand Assets or Vend’s website.
  • Don’t alter the Vend Brand Assets in any way.