Vend Media.

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About Vend.

Vend is a cloud-based retail software platform, which enables retailers to accept payments, manage their inventories, reward customer loyalty, and garner insights into their business in real-time.

It's simple to set up, works with a wide range of point of sale devices, and operates on any web capable device with a browser. Vend also seamlessly integrates with other fantastic business apps such as Xero, Timely and Magento.

Launched in late 2010, Vend now has more than 15,000 active users in over 100 countries and is seeing continued rapid global growth right throughout 2014.

Find out more about Vend.

Mission statement & values.

We write, deliver and support wonderful retail software which businesses use to run their stores, make sales, and interact with their customers. Our mission is to make retailers' lives easier – whether that's by simplifying stocktake, cutting 30 minutes from their end of day close up, or just making it simpler for them to sell their products on multiple channels.

Vend's core values:

  • We bring delight to retailers
  • We make the impossible happen
  • We love our Vend family

Vend strives to make a difference in the retail industry, and we take pride in helping our customers succeed in their businesses.

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Looking for logos, screenshots of Vend, the team or Vaughan's lovely moustache? We've got it all. Get in touch with us directly.

Vend Fast Facts:

  • Vend has over 15,000 active users in 100+ countries.
  • Notable clients include Disney, NASA, Stanford University, Harvard, and Threadless.
  • Vend has secured more than $35 million in capital since launching in 2010.
  • Vend has offices in Berlin, London, Melbourne, Toronto, San Francisco, Wellington and Auckland.
  • Vend currently employs more than 180+ staff.
  • Vend won the NZ Hi-Tech Exporter of the Year award in 2014.
  • Vend has won Gold and Bronze Stevie Awards at the American and International Business Awards.

Key Investors:

  • Mr Peter Thiel, co-founder of PayPal, partner - Valar Ventures.
  • Mr Paul Bassat, co-founder of
  • Mr Sam Morgan, founder of Trade Me.
  • Mr Rowan Simpson, founder of Southgate Labs.
  • Mr Christoph Janz, of Point Nine Capital in Europe.
  • Mr Craig Winkler, co-founder of MYOB and a cornerstone investor in Xero.
Vend Founder Vaughan

Vaughan Rowsell

Vend founder and CEO

Vaughan is a software engineer with more than 15 years experience. He's a veteran of several start-ups, including Kiwi auction site Trade Me. Vaughan founded, coded, and then publicly launched Vend in late 2010.

His obsession for cloud-based applications began as a mission to prove that functioning and successful POS can move entirely into the cloud and still meet the strict demands of business owners.

“I was inspired by Xero, taking industries that have outdated software and innovating beyond that. The setup cost to retailers for a traditional POS system can be astronomical, tens of thousands of dollars and weeks of hassle before they’ve even made their first sale. With Vend, retailers can be up and running in minutes, for a low monthly fee. Plus, it’s software they actually love to use,” says Vaughan.

Vaughan is now less hands on with coding the Vend product, and instead focuses on leading a talented team of more than 180+ people in offices around the world – including Auckland, Wellington, Melbourne, San Francisco, Berlin, London and Toronto.


“Vend combines a superior product to traditional point of sale systems as well as a significantly cheaper price point. This combination makes it a compelling value proposition for retailers on a global basis.”

“Vend launched in 2010 and now powers payments in 6,500 stores in 100 countries. Customers include businesses in fashion, sports, tourism, food and drink, and healthy and beauty who pay a monthly subscription fee for the software.”

“PayPal is now making it possible for merchants using POS software provider Vend to very quickly enable PayPal within their stores – again, without replacing their current POS infrastructure.”

“A point of sales start-up from New Zealand has broken into the mainstream”

“Vend is at the forefront of integrating payments into point of sale systems.”

"Vend is on a high-growth trajectory."

Get in touch with Vend.

Nick Houldsworth, Head of Marketing

Sponsorship & Events.

Cath Carlsen, Events & Sponsorship Manager

Company Name.

Operating name: Vend
Legal name: Vend Limited

Company Address.


PO Box 99426
Auckland, 1023
New Zealand


Level 2 and 3, 2-36 Nuffield Street
Auckland, 1023
New Zealand