Chief Executive officer
Alex Fala has been an executive for some of New Zealand’s top companies including Trade Me, Les Mills International and Orion Health. Prior to that he was a consultant at McKinsey & Co and attended Oxford University as a Rhodes Scholar, only the second person of Pacific Island ancestry to have received the world’s most exclusive scholarship.
Before taking on the CEO role at Vend, Alex was VP of Strategy and CFO at the company. Outside of work Alex spends most of his time chasing his three children around with wife Clare, cheering for the Hurricanes rugby team and enjoying Auckland’s great outdoors.
Vend Founder, Chief Product Officer
Vaughan is a software engineer with more than 15 years experience. He’s a veteran of several start‑ups, including Kiwi auction site Trade Me. Vaughan founded, coded, and then publicly launched Vend in late 2010.
His obsession for cloud-based applications began as a mission to prove that functioning and successful POS can move entirely into the cloud and still meet the strict demands of business owners.
“I was inspired by Xero, taking industries that have outdated software and innovating beyond that. The setup cost to retailers for a traditional POS system can be astronomical, tens of thousands of dollars and weeks of hassle before they’ve even made their first sale. With Vend, retailers can be up and running in minutes, for a low monthly fee. Plus, it’s software they actually love to use,” says Vaughan.
Vaughan is now less hands on with coding the Vend product, and instead focuses on leading the product vision, delivering the retail platform with everything retailers need, today and tomorrow.