Retail Expert and B2B Content Strategist
Francesca Nicasio is a retail expert and author of the Vend eBook, Retail Survival of the Fittest: 7 ways to future-proof your retail store. She is dedicated to writing about trends and tips that help retailers increase sales and serve customers better.
“Modern retail is a whole new playing field. With consumers being savvier and more well-informed than ever before, retailers need to arm themselves with the knowledge, skills, and tools to get customers’ attention — and their business. This guide puts them on the right track to doing just that.”