Vend’s 2018 Retail Benchmarks Report

A Look at SMB Performance Across Different Industries and Regions

Welcome to Vend’s Retail Benchmarks Report, a compilation of key retail metrics from 2017 to 2018. We analyzed the sales and revenue data of more than 13,000 retailers across multiple industries and regions, and put them together in this handy resource.

Ever wondered how much retailers in your industry earn in a month and how large their profit margins are? Are you curious about how many transactions similar stores process and how many customers they have? Keep reading.

In this resource, we not only answer these questions, but we’ve also included action steps, recommendations, and expert commentary to help improve your business metrics and KPIs.

Our hope is by the end of this report, you’ll not only have a better understanding of where you stand compared with other retailers, but you’ll also have a clear idea of how to take your metrics and results to the next level.


All the findings in this report are based on actual anonymized information from a sample of 13,000+ Vend customers. The vast majority of these merchants are independent retailers with 1-10 stores. We analyzed their sales, revenue, and customer data to surface the following metrics:

  • Monthly revenue (per store)
  • Gross profit margin
  • Number of transactions per month
  • Transaction value
  • Basket size
  • Number of customers

To get more meaningful information, we drilled down on our data to figure out how retailers from specific verticals and regions performed on these metrics.

Download the full report below to view our findings.

Retail Benchmarks mockup 2016

Grab your full copy of Vend's Retail Benchmarks Report 2018