Retail Survival of the Fittest is a practical guide to modern retail success.
In this eBook you will learn:
Francesca Nicasio is a retail expert from the award-winning POS software company Vend. She is dedicated to writing about trends and tips that help retailers increase sales and serve customers better.
Francesca has written for many of the world's leading retail publications including Retail Customer Experience and Street Fight. She currently lives with her husband in Los Angeles, CA.
Omni-what! Don’t worry, we’ll explain what it is, what you need to succeed at it and how the big guys are doing it.
Check out how a small town pharmacy uses apps to tailor its customers’ shopping experience.
Staying in touch - learn how one retailer uses special events to connect with customers and promote its products.
Did you know moving your business to the cloud can help you save time and make more money? See how successful retailers have done it.
Consumers are turning to their trusty smartphones in every step of the shopping process. Read how can you establish a strong presence on the small screen.
Are you making sure your customers keep coming back for more? Research shows that repeat shoppers actually spend 33% more compared to new ones.
What is the book all about?
The world of retail is going through some massive changes. Cloud computing, mobile, and big data have changed the retail game, and merchants need to adapt to the new rules and take advantage of non–traditional tools to win.
And that is exactly what this book is about. Think of Retail Survival of the Fittest as a guide that’ll help you understand how to thrive in the new age of retail. It will teach you how to adapt to the contemporary retail playing field by shedding light on tools and strategies you can use to keep up with customers, increase profits, and be a better retailer overall.
Who is it for?
Retail Survival of the Fittest is for any retailer who wants to thrive in the coming years. If you want to understand modern shoppers and learn the trends and ideas shaping modern retail, then this book is for you.
You could be a top retail executive, a store owner, a manager or an employee. Whatever your role is, if you work in retail, you’ll pick up some great insights from this book.
Why should I download it?
This book will change the way you look at retail. Not only does it tackle industry facts and stats, but it also offers real life examples of initiatives that are helping retailers thrive. Retail Survival of the Fittest is also highly empowering. It will help you see that staying competitive in the modern retail landscape is completely doable.
What makes this different from other whitepapers?
Retail Survival of the Fittest offers the perfect balance between theory and action. This book gives you need–to–know lessons on how to adapt to the new and increasingly competitive retail playing field.
In addition to providing insights and how–to tips, Retail Survival of the Fittest also introduces you to other successful merchants and shows you what they do to thrive in the modern retail realm.
Most important, each chapter comes with a set of action steps to help you implement the tips discussed in the book.
No other retail ebook offers all that value in one easy (and free) download.