Mobile will continue to grow in all directions.
Mobile will show no signs of slowing down next year and we anticipate smartphones and tablets to play bigger roles in the shopping journey. Expect to see more of the following:
Next year, more retailers will introduce mobile loyalty programs. Shoppers will no longer have to clutter up their wallets with physical cards. Instead, they can track and redeem their rewards using their smartphones through apps such as Collect.
Convenient services such as mobile ordering will be more prevalent. Larger merchants, including BJ’s Restaurant and Chipotle are already implementing this, but thanks to solutions like Mobi2Go, SMBs can also get in on the mobile fun.
Bird On a Wire, an Auckland-based free-range rotisserie chicken joint, for instance, uses the solution to offer online and mobile ordering, and it’s worked out quite well for them. Owner Ben Grant told the Mobi2Go team that the service streamlined his business. “Mobi2Go mitigates big lines in the shop, integrates directly with our POS system Vend, and is an additional revenue stream for us. It works really well,” he shared.
Mobile payment solutions
The number of consumers adopting mobile wallets will increase in 2015, thanks to solutions offered by Google, Softcard, Apple, and most recently, CurrentC. Expect less card-swiping or cash-handling and more phone-scanning next year.
Merchants who want to keep up with mobile payments but are confused as to which method to adopt can look into Poynt, a smart terminal that supports multiple payment technologies including NFC, Bluetooth, QR codes, EMV, and magnetic stripe cards. So whether a customer wants to pay using Apple Pay, Google Wallet, the CurrentC app, or beacon technology, the retailer will have no problems ringing them up.