HealthPost

HealthPost is New Zealand’s largest online retailer of natural health and beauty products.

Founded in 1988, HealthPost was the first New Zealand health retailer to establish an online presence with the 2002 opening of its ecommerce store. Now, the business runs one brick and mortar location in Auckland and uses the web to sell worldwide.

www.healthpost.co.nz

At a glance

75% year over year (YOY) increase in the retail store.

Using Vend, HealthPost is able to:

Smoothly manage inventory in their retail store.

Check on their sales and performance data from anywhere in the world.

Easily add or remove registers as needed.

Offer customers a frictionless, memorable shopping experience.

Access detailed reports and analytics on business performance.

The Challenge

After 26 years as an ecommerce-only retailer, HealthPost decided to open their first brick and mortar location — but they needed to upgrade their retail management solution to do so.

In 1988, solo mother of three Linley Butler decided to do something about how difficult it was to get the health products she needed. She started buying items in bulk and sharing them around the community — and as awareness and demand steadily grew, the mail-order company HealthPost was born.

In 2002, Linley took the advice of her son Abel (who’s now the CEO) and moved HealthPost online, becoming the first health retailer in New Zealand to establish an ecommerce presence. Since then, HealthPost has become Aotearoa’s largest online retailer of natural health and beauty products, all the while remaining true to Linley’s founding philosophy: making health accessible to and affordable for everyone.

After 26 years in operation as first a mail-order business and then an ecommerce venture, Abel and his partner and HealthPost Retail Manager Lilani moved from the company’s hometown of Collingwood (on New Zealand’s South Island) to Auckland so they could open HealthPost’s very first physical shop.

But before they took the brick and mortar plunge, Abel and Lilani needed to upgrade their retail management solution. “At the time, we were using Xero and Unleashed as our inventory management software and Magento as our website platform,” says Lilani. “We needed a solution that would allow us to continue to use our existing cloud-based software and to offer a user-friendly experience.”

So they began the search for HealthPost’s perfect POS.

“Using Vend is effortless and easy. I love being able to check the reports and access Vend from anywhere — even just from my phone when I’m out and about.”

Lilani Rogers, Retail Manager at HealthPost

The solution

After an exhaustive research journey, HealthPost chose to move forward with Vend. Why? “We found it ticked all the boxes,” they told us.

HealthPost found their ideal match in Vend, thanks to its cloud-based nature and flexibility, inventory management capabilities, advanced reporting features, and ability to integrate with other best-in-market cloud-based softwares.

After a quick and easy setup in terms of both hardware and integrations, the sustainability-focused retailer was in the game. And the best part? They didn’t have to sacrifice any significant time or worry about glitches with their other software (accounting, payments) while implementing Vend to take over back-office tasks such as inventory management and sales tracking.

Vend’s intensive inventory management capabilities allowed HealthPost to get their stock under control, and Vend Reporting has given them the data they need to grow the business and delight their customers. “We’re now using Vend for all the inventory management in our retail store,” notes Lilani. “We find the functionality and reporting very easy to use.”

Two years into their tenure as brick and mortar merchants, Abel and Lilani have added two PCs to their original one PC and cash drawer, and they’re looking into including iPad in that setup.

To complete their tailored retail management solution, HealthPost integrated Vend with Smartpay for payments and Xero for accounting.

“The implementation was seamless; with a few simple settings, straightforward integration setup, and a couple of account mappings to Xero, we were underway.”

Lilani Rogers, Retail Manager at HealthPost

The results

75% YOY increase in the retail store, the flexibility to easily add or remove registers, the freedom to access data from anywhere, an improved customer experience, and the ability to customize their small-business solution with Vend’s plugins

Since using Vend, HealthPost has seen a major improvement in their customer experience and business success, experiencing a 75% year over year (YOY) increase in sales in their Auckland shop.

Vend has also allowed HealthPost to improve their customer experience and to better satisfy shoppers’ needs, and its many integrations with other cloud-based softwares have been a boon to the business’s functioning. For example? “Having Vend and Xero work so well together has made the whole operational experience a breeze,” Lilani says.

Vend has made a significant difference in HealthPost’s overall operations, giving the team the flexibility to quickly add or remove registers to accommodate in-store traffic. “Without Vend,” Lilani notes, “we’d still be spending many valuable hours on time-consuming admin.”

With that renewed time, the HealthPost team is free to focus on what makes the business truly special: its commitment both to environmental, cultural, and ethical sustainability and to Linley’s original guiding principles of empathy, integrity, and accessibility. And they’ve put their efforts to good use: through HealthPost’s Better World Donation Programme, the retailer has given $774,546 (and counting) to humanitarian, animal, and environmental charities.

“Vend is the superior cloud POS software on the market, especially with its ability to integrate with other top-of-the-line cloud-based softwares.”

Lilani Rogers, Retail Manager at HealthPost

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