Bergstrom Originals

Hop Burns & Black is a craft beer, hot sauce, and vinyl records retailer based in Peckham Rye, South London.

Two-time winner of Time Out’s Most Loved Peckham Shop award and London Retailer of the Year at the 2016 Celebrate British Beer Awards. Hop Burns & Black runs one brick and mortar location (with another in the pipeline) and an ecommerce store powered by Shopify.

www.hopburnsblack.co.uk

At a glance

40% year over year (YOY) growth

With Vend and its app ecosystem, Hop Burns & Black is able to:

Win sales from slower competitors by quickly getting products online.

Increase sales 25% via ecommerce.

Get an at-a-glance view of bestsellers and business performance.

Effectively schedule staff according to projected need and volume.

Build and grow a strong customer database and reward loyal patrons.

Manage the business from anywhere (even while in pajamas at breakfast!).

The Challenge

With thousands of stock items from around the globe and no background in retail, the Hop Burns & Black team needed an intuitive, easy-to-use POS system with serious inventory management capabilities.

Jen Ferguson and Glenn Williams wanted to start a shop devoted to what they call their three greatest obsessions: beer, hot sauce, and vinyl records. After settling on the idea and the name for their business (Hop = beer, Burns = hot sauce, Black = vinyl), the Kiwi-born London transplants secured themselves a brick and mortar location in Peckham Rye, South London and subsequently set an opening date of November 2014.

With craft beer on the rise, Jen and Glenn knew they’d need to maintain a fierce dedication to exceptional quality, selection, and customer service in order to stand out from the competition and to bring the world’s best beers to their local community.

The duo quickly realized that this lofty goal would require a point of sale system capable both of creating a memorable customer experience and smoothly handling thousands of items of inventory.

They began their POS search with those customer service and inventory demands at the head of the pack. Other needs on the list?

A system they'd be able to quickly learn in the hectic lead-up to Hop Burns & Black's grand opening - and one they'd be able to easily operate once business got going.

“With thousands of products and an ever-changing selection, we knew we needed a solution that brought together seamless inventory management with a user-friendly POS. We researched extensively online, and Vend came out on top.”

Jen Ferguson, Co-Owner of Hop Burns & Black

The solution

After a long research journey, Jen and Glenn chose Vend as the POS for Hop Burns & Black. They knew they could count on our inventory management capabilities and user-friendly interface.

Jen and Glenn did their homework and finally settled on Vend as the ideal solution for their new business venture. They contacted their fellow retailers to find out who used Vend already and then met with those existing Vend customers to see the system in action.

What they didn’t know at the time, though, was that their insistence on an easy-to-learn and easy-to-use POS would actually be critical.

“We had a number of delays in the fitout, which saw us still sweeping up sawdust two hours before we were due to open,” says Jen. “We didn’t even get time to train ourselves on how to use the iPad register until just before the first customer walked through the door! Thankfully it was simple, and within five minutes we had the hang of it.”

Hop Burns & Black got off to a smashing start with Vend, and the shop quickly became a staple in the area.

With business booming and their customer base only continuing to grow, Jen and Glenn decided to expand online. In April 2016, they opened the Hop Burns & Black ecommerce store with Shopify, and they’ve found the Vend-Shopify integration “seamless.”

Jen and Glenn now use Vend on iPad and laptops in the store. In addition to Vend and Shopify, they use Xero (integrated with Vend) for accounting, MailChimp for email marketing, an “invaluable” Socket Mobile Bluetooth scanner for hardware, and Worldpay for payments.

“With more than 1,000 products that change on a weekly basis, and online sales, we needed to have complete control over our inventory. Vend allows us to keep a ridiculously accurate stockroom and to keep our online customers happy.”

Jen Ferguson, Co-Owner of Hop Burns & Black

The results

40% YOY growth, total control over inventory, a smooth and profitable move to online sales, valuable hours saved on stocktaking, the ability to run the business remotely, and smarter decisions on products and scheduling

Thanks to their passion for their products, their commitment to above-and-beyond customer service, and the customer experience they’ve been able to cultivate using Vend and our app ecosystem, Jen and Glenn have gained a staunchly loyal following and garnered praise as the London Retailer of the Year at the 2016 Celebrate British Beer Awards and the two-time winner of Time Out’s Most Loved Peckham Shop.

Vend’s inventory management capabilities have allowed Hop Burns & Black to save “countless hours” on stocktaking. Their quarterly full inventory counts have become much more accurate, and they’re able to conduct regular partial stocktakes without having to shut down the shop or tie up staff.

Vend’s cloud-based platform has enabled Jen and Glenn to work remotely when necessary - whether that means “doing the weekly orders spreadsheet in our pajamas at the breakfast table or checking up on sales from deep within a beer festival.”

The speed of the Vend-Shopify integration has given Jen and Glenn a significant edge over their competitors. “We now do 25% of our turnover through online sales,” says Jen. “And much of this is down to the speed at which we’re able to load new products to the site. Hardcore beer fans don't want to wait to get their hands on the newest must-have beers.”

The co-owners have also been able to maximize profit and efficiency with Vend Reporting, using the analytics to make data-backed decisions on scheduling and product management.

Overall, Hop Burns & Black has seen 40% YOY growth, with Vend as the “cornerstone” of it all.

“We always give Vend a 5-star rating, but we also advise people to look at how it connects with other parts of their business. Vend is the central interface to everything we do, but it’s even more valuable when it’s used as part of a wider ecosystem.”

Jen Ferguson, Co-Owner of Hop Burns & Black

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