Jurlique

Since its humble beginnings in Adelaide, Jurlique has grown to more than 19 countries and 1000 locations (from London’s Oxford Street to Westfields across Australia) and established itself as a pioneer in organic and natural skincare.

Multi-channel retailer with hundreds of stores and concessions in the world’s best shopping destinations.

www.jurlique.com

At a glance

IT and retail tech delivered for new locations 1 month faster than their old system — and at 65% of the budget.

Jurlique uses Vend to:

Manage all inventory across its physical stores and territories.

Sell worldwide with adjustable currency and tax rates.

Remotely handle tasks such as product setup, inventory, and reporting.

Create beautiful in-store customer experiences.

The Challenge

Jurlique wanted a flexible POS system that would allow them to innovate their customer and retail experiences and to scale easily and quickly around the world.

Jurlique already had more than hundreds of locations worldwide — but they decided it was time to switch to a retail management system that would give them more speed and flexibility to scale their business. They’d been using legacy software built for their existing needs, but it was slow and expensive to add new locations.

The final straw came when Jurlique realized it would cost them thousands of dollars to host a weekend warehouse sale. Chris Balogi, Director of Global IT, had just joined the company and knew there had to be a better way.

He set out on a search and found Vend. Within the free trial period, Jurlique got Vend up and running and ran a test warehouse sale on existing laptops with no new hardware required. They saved thousands and set the business on a new path for the future.

“Vend is very simple but very comprehensive. It enables us to do stock management and inventory control, as well as all the traditional things you associate with your point of sale.”

Chris Balogi, Director of Global IT at Jurlique International

The solution

Jurlique brings leading innovation to the skincare industry and wanted their retail technology and hardware to mirror that. Vend ticked all their boxes.

Jurlique was undergoing a retail rejuvenation, and switching to Vend was the start of a project to bring innovation and pace to all operations.

They took stock of their beautiful, high-profile stores across Australia to see if they could replace the cumbersome POS island that took up valuable space and dictated store layouts with a system that would free things up. The answer? The mobile capabilities of Vend.

Chris enabled the team by bringing in Vend on iPad. This meant each sales assistant could take the POS to the customer and ring up sales on the spot — innovation in the customer experience that allowed Jurlique to turn the whole store into a selling space.

Implementing Vend also helped them out on their busiest days, letting them bring on more sales staff and arm them with an iPad each so a greater number of transactions can occur at once. This cut wait time, improved the customer experience, and increased sales.

Quality and experience are paramount at Jurlique, so they wanted to ensure that rolling out Vend didn't compromise their high standards. In order to bring in the change with no interruption to service, Chris’s team devised a unique solution. They trained the team, built out processes, and then ran both systems together to test. Upon seeing that Vend was successful, they implemented an “overnight-success” approach to upgrade the other locations. They came in at closing and switched the systems so everything was ready for opening in the morning.

The team also came up with another great solution: they engaged the managers in the testing and training process, so that by the time of the changeover, they were the experts and advocates for the new system. Luckily, Vend’s so intuitive that this was an easy process to fit into the store managers’ busy roles.

“We can now process more sales over the Christmas period by literally handing out additional iPad devices to staff. They love it!”

Chris Balogi, Director of Global IT at Jurlique International

The results

IT and retail tech delivered for new stores at 65% of the budget and 35% ahead of schedule, thousands of dollars in savings, and better customer experiences.

The approach taken by Chris’s team was a success on every front. New store retail technology and POS rollouts now come in at 65% of Jurlique’s previous budget and 35% ahead of schedule.

The overnight-transition approach allowed the team to make the change with no interruption to business and to progressively learn and iterate to increase efficiency.

The store teams love the new technology, finding it beautiful, intuitive, and easy-to-use.

The mobile customer experience has enabled Jurlique to create an in-store service to match the care they put into their products and beauty-therapy sessions.

They’ve also been able to cut their store opening times from months to weeks and to create consistent experiences across their global flagship stores.

“Planning is the key. We transitioned stores overnight with no interruption to business.”

Chris Balogi, Director of Global IT at Jurlique International

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