It’s no secret that the traditional cash register is on it’s way out. More and more businesses are ditching their cash registers and replacing them with touchscreen pos systems or handheld, mobile devices powered by the cloud. What may seem a mystery is how – and why – businesses untether themselves from the front counter.
We visited iPad enthusiast and Vend customer Ali McIntosh, of Tessuti luxury gifts and homewares to learn more. Ali was very quick on the draw when it came to switching shop operations to an iPad POS system , and we wanted to find out how she approaches business, untethered.
Though Tessuti has been in business for 22 years and kept it’s edge, when Ali McIntosh took over two years ago she knew she needed to take steps to adapt with the times and surpass her customers’ changing expectations. Still, she wasn’t sure where to start.
“My daughter made me use Vend at first.” she said. “I didn’t grow up with this stuff and I wasn’t sure I wanted to take on technology like this. But it’s really easy now. And it really impresses all my friends.” Ali laughs.
Not having a front counter puts “less pressure on the customer. There’s nothing that lurks and draw focus from the rest of the shop. It’s so much easier to arrange the shop and keep a good flow.” Plus it saves space. “We can pop the iPad under the workbench when we gift wrap, which is often.”
“Using the iPad is much more personal and doesn’t interrupt the sale,” says Ali. “We can take it to a customer looking at products (without taking them away from what they are wanting to buy!) and look up what stock the other store is holding, and flick between Vend and our online store for visuals and other colour options. And offering to email customers a receipt if they require one is a great on the spot paper saving option.”
“Our customers are always interested in the fact that we run our POS on an ipad. It has the ‘cool’ factor and engages them in the process.”
Do away with “business as usual.” Learn more about customising every customer experience with an iPad point-of-sale. Untether yourself and your business.
Ali is strongly dedicated to customer engagement and takes a very hands-on approach to ensure every detail is right for the maximum experience. She handwrites all of her labels and employs an artist as shop assistant to help expertly arrange the showroom.
“You have to have something that sets you apart. Tessuti is about the whole experience. The colours and textures and small details are what draw people in.”
“Well,” she amends, “Monty often brings people through the door – but the other things keep them here.” Monty is the resident chocolate lab shop assistant.*
“He’s very helpful,” Ali says with a laugh, “but we do have a product called ‘Monty Breakages‘ we’ve had to use from time to time.”
Customer experience and aesthetics aren’t everything. “Cost saving was another consideration for us as a small business when chose our POS.”
Vend “is affordable. And investing in an iPad was worth it. We do everything from it. Run our music. We use iMessage to communicate with the other store. We run Vend and Shopify. It’s so tidy.”
*We did try to get a photo of Monty. However he was very camera shy and wigglesome. Luckily you can find one here. ^Tara
About Tara Benedict
A former retailer (and unabashed nerd) who daydreamed about integrated POS software, Tara now delightedly recruits, promotes, and enables Vend's wonderful channel of add-ons and partners. An ardent sharer of Vend news and events, connect with Tara on Twitter, LinkedIn or Google+ and never miss an opportunity to meet up with the affable Vend team.