PeopleMine, an exciting new Vend integration partner, offers “customer analytics software for smart businesses.”
This is very clever stuff. A bit like Google Analytics, but for people, instead of websites. And best of all, you don’t need a PHD in marketing or statistics to understand your data and engage with your customers.
Through a seamless integration with the Vend API, PeopleMine takes all the customer and sales data from your point of sale transactions, and produces smart reports in a user-friendly, intuitive format.
Clever visualisations, and powerful analysis makes understanding your customers simple. You can easily track at-risk customers, or see which groups are performing well, for targeted marketing. Full RFM (Recency, Frequency, Money) analysis, and email campaign tracking.
By integrating Vend point of sale with PeopleMine, your bricks and mortar business will have the sort of retail & customer analytics normally only available to big players like Walmart and Target, at a fraction of the cost.
Sign up for a free trial at www.peoplemine.co.nz, link your Vend account (on the account page) and find out for yourself.
About Tara Benedict
A former retailer (and unabashed nerd) who daydreamed about integrated POS software, Tara now delightedly recruits, promotes, and enables Vend's wonderful channel of add-ons and partners. An ardent sharer of Vend news and events, connect with Tara on Twitter, LinkedIn or Google+ and never miss an opportunity to meet up with the affable Vend team.