Vend Teams Up with NearSt in the UK to Help Retailers Drive In-Store Traffic

If you’re a bricks-and-mortar retailer, we’re willing to bet that increasing footfall to your store is at the top of your wish list. 

That’s why we’re excited to announce that Vend has partnered with NearSt to help retailers increase in-store traffic and sales in the UK.

Who are NearSt?

NearSt is a technology company with a mission to get people back into high street shops. Their technology pulls the inventory from your store and brings them online and into Google, helping people nearby find products in local shops. 

Google is also partnered with NearSt to help get more customers off of Amazon and into bricks-and-mortar stores.

Vend + NearSt: How it works

Vend and NearSt share the same passion for helping retailers thrive, which is why we’re thrilled to team up with them!

If you’re a Vend retailer, you can now automatically get your products into Google with just a few clicks. Thanks to Vend’s seamless integration with NearSt, you can get your inventory listed in online search results in a matter of minutes. 

Here’s how it works:

  • Install NearSt on Vend from: https://near.st/vend/install — then enter a few basic shop details.
  • NearSt starts receiving an automatic regular feed of product information from Vend, which it will then use to create a live view of all the shop’s in-store products in the shop’s Google business listing.

Once that’s set up, nearby customers who are looking for products you have in stock will start seeing your items pop up in search results and Google Local Inventory Ads. 

Specifically:

Customers searching for the shop in Google will see an extra component on the shop’s Google My Business listing, called “See What’s In-Store”. On there, customers can browse and search live in-store stock.

Customers searching for the shop’s products in Google may also see the products appear at the top of search results with “Local Inventory Ads”, as part of NearSt PLUS. They will see information about the product, the shop, and how far away it is from them.

Your products will only be promoted to local shoppers, so you can get on the radar of nearby customers. 

What this means for you

According to Google, 76% of people who search on their smartphones for something nearby visit a business within a day, and 88% of those who conduct a local search on a mobile visit a related store within a week. 

Clearly, people who are searching for local products on Google are more than willing to check out nearby stores, so getting your inventory in front of these shoppers can boost your footfall dramatically.

And this is why NearSt is such an amazing solution for retailers. NearSt + Vend increases your visibility online and enables you to show up in front of local customers who are ready to buy.  

So, if increasing foot traffic is a goal for you in 2020, check out NearSt today and start attracting more visitors through your doors!

About Francesca Nicasio

Francesca Nicasio is Vend's Retail Expert and Content Strategist. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. She's also the author of Retail Survival of the Fittest, a free eBook to help retailers future-proof their stores. Connect with her on LinkedIn, Twitter, or Google+.