This Week in Retail: Increasing customer happiness, defending your biz online, and more

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Hey, Vend blog readers! We’re back with another issue of This Week in Retail. Our picks today cover an array of topics, including customer happiness, Small Business Saturday, Yelp reviews, beacons, and the realities of local retail.

Dig in!

1. The 3 new realities of local retail – “It’s so important for retailers to think of blending their digital presence with their physical stores,” writes Google’s Product Management VP Sameer Samat. In this insightful piece, Samat talks about the shifting behavior of consumers and the impact of digital on physical retail. He shares compelling reasons why retailers must bridge the gap between offline and online channels and offers examples of merchants doing a great job at this.

2. 3 ways to increase customer happiness – Customer happiness should be a top priority for retailers, and if you’re looking for (or need to be reminded of) ways to accomplish this, check out this post by Nicole Leinbach-Reyhle. Her recent Retail Minded piece challenges retailers to “to make your customers happy again… today and always,” and she offers three tips on how to do just that.

3. 5 ways to prepare for Small Business Saturday – Small Business Saturday is less than a month away, and if you aren’t gearing up for this event yet, it’s high time to start preparing. Need ideas on how to make the most of Small Biz Saturday? This post on should get you started. Caron Beesley shares “five steps you can take to make November 29th a big day for your small business.”

4. Seven tips for making the most of beacon marketing – In-store marketing through mobile technologies is considered “the next big thing” in retail, which is why it’s no surprise that more and more retailers are looking into solutions such as beacons. If you’re on the same boat and are thinking about implementing beacons in your store, follow these seven tips to make the most of your campaigns.

5. Got a bad Yelp review? Here’s how to defend your business online (infographic) – Yelp reviews can have a huge impact on your business. A study by Chatterbox found that “a one-star increase on Yelp leads to a 5 to 9 percent increase in a business’s revenue,” while a single negative review can cost a business 30 customers. This is why it’s incredibly important to stay on top of your online reviews and work on having a positive reputation on Yelp. For pointers on how to do this, see this nifty infographic on how to defend your biz online.

About Francesca Nicasio

Francesca Nicasio is Vend's Retail Expert and Content Strategist. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. She's also the author of Retail Survival of the Fittest, a free eBook to help retailers future-proof their stores. Connect with her on LinkedIn, Twitter, or Google+.